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Can airlines move up the value chain and provide a fully packaged Hajj pilgrimage?

Flight tickets are only a small part of the cost of the Hajj and Umrah pilgrimage undertaken by millions every year. The article delves into how airlines can provide much more value to the passenger and optimize their revenue by serving as a travel marketplace and offering pilgrims a fully packaged journey in partnership with travel agents and other vendors, such as hotels.

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